Seri Malaysia Hotels is well known for its strategic locations and also its
reasonable rates. They have not only have resorts near beaches but also hotels
near the city and in main tourist attraction areas.Their main target audience
is non other than local Malaysians travellers with family as their main focus.
However, their current website is doing them very little justice and it may
appear to many as nothing more than a budget hotel.Although the website does
get an update from time to time, the job is done very poorly with no hierachy
at all. No only is the colour scheme of the website poorly conceived, the pages
load at a snail's pace as the website seems to reload the entire page instead
of only the important updates.
The proposal is to give Seri Malaysia not only a facelift but to rebrand it
and set its target to another group of potential clients; namely foreign tourists.
Currently there may already be a small number of tourists that choose to stay
in Seri Malaysia. If they were to expand just a little bit more and include
many foreign budget travellers, not only would it increase activity within the
vicinity of the hotel but also increase tourism.
In order to accommodate this goal, the site must be revamped into something
modern but also 'Malaysian' so tourists will be able to experience Malaysian
hospitality. This would also encourage many of our local tourists who have yet
to experience it themselves. Also in addition to that, the site should also
feature an online reservation option for users interested as it will accessible
not only to local users but more importantly, foreign users.
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